Genie at the Jobsite – a 1% profit wish

This afternoon you find a genie at a jobsite. But this genie is different. He is a construction genie and instead of giving you 3 wishes, he only lets you select 1 wish from 3 options. The 3 options he gives you are:

– You can increase sales by 1%, or

– You can reduce your project costs by 1%, or

– You can decrease your overhead expenses by 1%.

You, being a savvy business person, want to maximize the payoff of your wish. So which one will you choose to improve your bottom line the most?


The biggest improvement to net income is granted to you if you chose to reduce project costs by 1%. If you want us to prove it with your numbers, email us at .

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